work / INEOS Automotive

INEOS Automotive

Introducing a new automotive player to market with an uncompromising 4x4.

We began working with INEOS Automotive in 2019 to build a website to generate excitement for their new 4x4 vehicle, the Grenadier. In 2020, we migrated to a new global digital solution to facilitate vehicle marketing and sales worldwide.

Our Technical Architects supported INEOS Automotive with a procurement exercise, ensuring the new platform met their requirements. Together, we worked on defining functional and non-functional requirements, evaluating vendors, and scoring each system based on their specific needs. After careful consideration, INEOS Automotive selected Sitecore Experience Platform (XP).

Our engineering, UX and creative teams collaborated to develop a universal component library using Zeplin, ensuring standardisation, and encouraging code re-use/sharing across product teams and other agencies.

In under four months, we built and launched the new platform across multiple markets and languages.

This included integration with Salesforce utilising a low-code integration layer developed for the MVP website, built with future migration in mind. The platform was hosted in Sitecore Managed Cloud, with a secondary region for disaster recovery.

This allowed for seamless entry of large volumes of content without complications. Content played a vital role in the website build given the diverse range of markets and languages involved. We designed an intuitive content editing architecture, aligned with Sitecore best-practices.

The website was launched successfully on budget and schedule. The launch process was carefully executed with zero-downtime, ensuring uninterrupted service for potential customers.

Overall, our collaboration with INEOS Automotive resulted in a successful global digital solution that met their specific needs and delivered on time and budget. The website’s robust functionality and user-friendly content management capabilities provide them with the tools they need to effectively market and sell their vehicles worldwide.

For more information on our work with INEOS Automotive get in touch.

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